COOPERATIVE MARKETING IN SPECIALTY GRAINS AND IDENTITY PRESERVED GRAIN MARKETS

Authors:
Janzen, Edward L.
Wilson, William W.
Type: Miscellaneous
Journal title: Agribusiness & Applied Economics Report No. 500
Year of publication: 2002
Source: AgEcon
Collected from: AGRIS
Subject:
cooperatives
agribusiness and cooperatives
products
Description:Marketing of specialty and identity preserved grains has become an important strategy in the grain marketing industry and is being driven, in part, by consumer and processor demand and an interest in non-GM products. This study provides background and practices of numerous organizations involved in marketing of specialty/identity preserved grains. Supporting marketing activities are reviewed. Key factors in the success (or failure) of their efforts are identified. Major challenges facing the participants in the specialty/IP grain marketing industry are discussed. The primary focus is on the role of agricultural cooperatives and producer owned alliances.
 

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