Market segmentation in wine tourism: a comparison of approaches

Authors:
Alebaki, M
Iakovidou, O
Type: Journal Article
Journal title: TOURISMOS: An International Multidisciplinary Journal of Tourism
Year of publication: 2011
Source: AGRERI
Subject:
socioeconomic development
rural development
agricultural development
Description:

In an attempt to approach wine tourism as a form of consumer behaviour, a substantial amount of research has focused on the demand-side, exploring the consumers who travel to wine regions. Despite the fact that there is no single, stereotypical "wine tourist", some distinctive characteristics regarding demographics, motivations or wine lifestyle can be drawn from literature. Several authors have recently addressed this issue and developed various wine tourist typologies, on the basis both of socio-economic and psychographic data. The objective of this paper is to provide a better understanding of the wine tourist, taking into account the different approaches for profiling and segmentation that have been used in recent studies.
 


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