Market segmentation in wine tourism: a comparison of approaches

Συγγραφείς:
Alebaki, M
Iakovidou, O
Τύπος: Journal Article
Τίτλος Περιοδικού: TOURISMOS: An International Multidisciplinary Journal of Tourism
'Ετος δημοσίευσης: 2011
Πηγή: AGRERI
Θέμα:
socioeconomic development
rural development
agricultural development
Περιγραφή:

In an attempt to approach wine tourism as a form of consumer behaviour, a substantial amount of research has focused on the demand-side, exploring the consumers who travel to wine regions. Despite the fact that there is no single, stereotypical "wine tourist", some distinctive characteristics regarding demographics, motivations or wine lifestyle can be drawn from literature. Several authors have recently addressed this issue and developed various wine tourist typologies, on the basis both of socio-economic and psychographic data. The objective of this paper is to provide a better understanding of the wine tourist, taking into account the different approaches for profiling and segmentation that have been used in recent studies.
 


Άδεια: Rights subject to owner's permission
 

Σχετικοί Πόροι

Wine tourism motivation: an amalgam of pull and push factors?

Provider: 
Subject: 
agricultural policies
socioeconomic development
rural development
agricultural development

Χωρικά σχήματα οργάνωσης και κρίσιμοι παράγοντες για την επανατακτικότητα του οινοτουρισμού στην Ελλάδα

Provider: 
Subject: 
socioeconomic development
rural development
agricultural development

Toward an Economics of the Rural Third Sector

Provider: 
Subject: 
socioeconomic development
rural development
agricultural development
Collected from: 

Additional strategic objectives of relevance to COAG

Provider: 
Subject: 
agricultural development
agricultural policies
rural development
Collected from: 

Sharing innovative experiences. v. 5: Examples of successful initiatives in agriculture and rural development in the South

Provider: 
Subject: 
rural development
agriculture
agricultural development
rural development
agricultural policies
Collected from: 

Assistance to Agricultural Development, Grenada. Terminal Statement

Provider: 
Subject: 
agricultural development
agricultural development
rural development
agricultural policies
Collected from: 

AGRERI Library

Wine tourism motivation: an amalgam of pull and push factors?

Provider: 
Subject: 
agricultural policies
socioeconomic development
rural development
agricultural development

Χωρικά σχήματα οργάνωσης και κρίσιμοι παράγοντες για την επανατακτικότητα του οινοτουρισμού στην Ελλάδα

Provider: 
Subject: 
socioeconomic development
rural development
agricultural development

Toward an Economics of the Rural Third Sector

Provider: 
Subject: 
socioeconomic development
rural development
agricultural development
Collected from: 

External Library

Additional strategic objectives of relevance to COAG

Provider: 
Subject: 
agricultural development
agricultural policies
rural development
Collected from: 

Sharing innovative experiences. v. 5: Examples of successful initiatives in agriculture and rural development in the South

Provider: 
Subject: 
rural development
agriculture
agricultural development
rural development
agricultural policies
Collected from: 

Assistance to Agricultural Development, Grenada. Terminal Statement

Provider: 
Subject: 
agricultural development
agricultural development
rural development
agricultural policies
Collected from: