Market segmentation in wine tourism: a comparison of approaches

Συγγραφείς:
Alebaki, M
Iakovidou, O
Τύπος: Journal Article
Τίτλος Περιοδικού: TOURISMOS: An International Multidisciplinary Journal of Tourism
'Ετος δημοσίευσης: 2011
Πηγή: AGRERI
Θέμα:
socioeconomic development
rural development
agricultural development
Περιγραφή:

In an attempt to approach wine tourism as a form of consumer behaviour, a substantial amount of research has focused on the demand-side, exploring the consumers who travel to wine regions. Despite the fact that there is no single, stereotypical "wine tourist", some distinctive characteristics regarding demographics, motivations or wine lifestyle can be drawn from literature. Several authors have recently addressed this issue and developed various wine tourist typologies, on the basis both of socio-economic and psychographic data. The objective of this paper is to provide a better understanding of the wine tourist, taking into account the different approaches for profiling and segmentation that have been used in recent studies.
 


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