Internal resources as tools to increase the global competition: the Italian wine

Συγγραφείς:
Antonino Galati
Maria Crescimanno
Salvatore Tinervia
Constantine Iliopoulos
Irini Theodorakopoulou
Τύπος: Journal Article
Τίτλος Περιοδικού: British Food Journal
'Ετος δημοσίευσης: 2017
Πηγή: AGRERI
Θέμα:
products
trade
agroindustrial sector
Περιγραφή:Purpose – The purpose of this paper is twofold: first, it identifies distinct organizational models in a sample of small and medium enterprises operating in the Sicilian wine industry; and second, it identifies the key factors enabling a superior export success. Design/methodology/approach – Internal resources were analyzed theoretically in order to achieve the aims of the study. Subsequently the empirical investigation was carried out administering a questionnaire to a sample of 102 wineries in Sicily, Italy. A cluster analysis was performed in order to group these firms into homogeneous categories. Findings – The findings show that success in the international market is more common among wineries characterized by a larger physical and economic size, a longer experience in the international market, managed by entrepreneurs-owners who are highly educated and proficient in foreign language, and implement voluntary certifications. Research limitations/implications – The results need to be interpreted within the context of the study’s research design; more specifically, the reader should take into account that the study focuses exclusively on one industry and on one region (wine in Sicily). Practical implications – The findings offer a valid support for managers who could use this results to better focus their effort and choose the most appropriate strategy in order to improve their performance in foreign markets. Originality/value – Very few empirical studies have been carried out on the impact that internal and in particular organizational resources have on the firms’ organizational models operating in the wine industry.

Άδεια: Not open / All rights reserved
 

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External Library

From commoditisation to de-commoditisation... and back again. Discussing the role of sustainability standards for agricultural products

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Subject: 
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trade
farms