Innovation implementation strategies for consumer driven fruit supply chains

Συγγραφείς:
Dr Constantine Iliopoulos
Irini Theodorakopoulou
Lazaridis, Panagiotis
Τύπος: Journal Article
Τίτλος Περιοδικού: British Food Journal
'Ετος δημοσίευσης: 2012
Πηγή: AGRERI
Θέμα:
products
agricultural products
socioeconomic development
rural development
agricultural development
economics
agricultural economics
trade
agriculture
agricultural practices
Περιγραφή:

Purpose-The purpose of this paper is to identify 1) which innovation implementation strategies have the highest success potential, and 2) which factors affect the adoption of fruit-related innovations by consumers. We focus on consumer-driven and responsive fruit supply chains.

Design/methodology/approach-We propose a new conceptual framework that links fruit consumption to innovation implementation strategies. Thirty-six experts in four panels organised, respectively, in Spain, Poland, Greece, and the Netherlands evaluated the elements of the proposed framework.

Findings-‘Market orientation’ and ‘continuous learning and knowledge acquisition’ surfaced as the innovation implementation strategies with the highest success potential. However, the optimal mix of strategies depends on the particular innovation as well as the geographic and cultural characteristics of the targeted consumer population. Furthermore, improving technological competence is the single most important factor affecting fruit innovation adoption.

Research limitations/implications- The reported results are derived from four small groups of purposefully chosen experts and supply chain stakeholders. Nevertheless, they provide new insights useful to policy makers, consumers, and entrepreneurs.  

Practical implications- In designing innovations, fruit chain actors should first and foremost consider the price premium consumers will have to pay. Furthermore, for some innovations geographic or cultural characteristics become very important. Therefore, fruit supply chains should design their innovation implementation strategies accordingly.

Social implications- By adopting efficiently designed innovation implementation strategies, consumer-driven fruit supply chains will convince consumers to eat more fruit. Thus, given the critical contribution of fruit consumption to human health, an important social goal is achieved.   

Originality/value-While the literature on innovation is enormous, very little has been published on innovation implementation strategies adopted by consumer-driven and responsive fruit chains. The significance of addressing the abovementioned issues stems from the need to increase fruit consumption in Europe, which lags behind the levels suggested by physicians and nutrition scientists. Fruit-related innovations are a useful means to achieving this goal.

Keywords-Innovation, Strategy, Fruit supply chains, Europe

 

 

Σχετικοί Πόροι

Risk Analysis for Off-season Greenhouse Tomato Production

Provider: 
Subject: 
products
agricultural products
plant products
socioeconomic development
agricultural development
economics
agricultural economics
agriculture
agricultural practices

Support for Farmers' Cooperatives-Country Report- Greece

Provider: 
Subject: 
products
agricultural products
animal products
plant products
policies
agricultural policies
socioeconomic development
rural development
agricultural development
economics
cooperatives
agribusiness and cooperatives
agricultural practices
farming systems
cooperative farming

Assessing the economic efficiency of a soilless culture system for off-season strawberry production

Provider: 
Subject: 
products
agricultural products
plant products
economics
agricultural economics
agriculture
agricultural practices

Rapid growth of selected Asian economies. Lessons and implications for agriculture and food security: China and India

Provider: 
Subject: 
agriculture
agricultural economics
agricultural development
rural development
Collected from: 

welfare impact of a free trade agreement between SACU and Mercosur

Provider: 
Subject: 
agricultural products
products
agriculture
trade
farmers
Collected from: 

Transformations in agriculture and their implications for rural development

Provider: 
Subject: 
rural development
agriculture
rural development
agricultural practices
agricultural policies
agricultural development
Collected from: 

AGRERI Library

Risk Analysis for Off-season Greenhouse Tomato Production

Provider: 
Subject: 
products
agricultural products
plant products
socioeconomic development
agricultural development
economics
agricultural economics
agriculture
agricultural practices

Support for Farmers' Cooperatives-Country Report- Greece

Provider: 
Subject: 
products
agricultural products
animal products
plant products
policies
agricultural policies
socioeconomic development
rural development
agricultural development
economics
cooperatives
agribusiness and cooperatives
agricultural practices
farming systems
cooperative farming

Assessing the economic efficiency of a soilless culture system for off-season strawberry production

Provider: 
Subject: 
products
agricultural products
plant products
economics
agricultural economics
agriculture
agricultural practices

External Library

Rapid growth of selected Asian economies. Lessons and implications for agriculture and food security: China and India

Provider: 
Subject: 
agriculture
agricultural economics
agricultural development
rural development
Collected from: 

welfare impact of a free trade agreement between SACU and Mercosur

Provider: 
Subject: 
agricultural products
products
agriculture
trade
farmers
Collected from: 

Transformations in agriculture and their implications for rural development

Provider: 
Subject: 
rural development
agriculture
rural development
agricultural practices
agricultural policies
agricultural development
Collected from: