Segmenting the Greek wine tourism market using a motivational approach

Συγγραφείς:
Alebaki, M.
Iakovidou, O
Τύπος: Journal Article
Τίτλος Περιοδικού: New Medit
'Ετος δημοσίευσης: 2010
Πηγή: AGRERI
Θέμα:
socioeconomic development
rural development
agricultural development
Περιγραφή:

When wine tourism is approached as a form of consumer behavior, a part of research focuses on the demand side, exploring the consumers who travel to wine regions. Key researchers have commented that there is no stereotypical 'wine tourist'; however, some distinctive features regarding profiling and segmentation can be drawn from literature. The objective of this paper is to address these issues as well as to provide an insight into the winery visitor in Greece. A quantitative approach was employed and 133 visitors to 13 wineries of the ' Wine Roads of Northern Greece' were surveyed through the use of a structured questionnaire. Accordingly, in order to identify their profile, descriptive analysis was carried out and specific demographic, socio-economic, and other behaviour characteristics were assessed. Analysis suggests that the winery visitor in Northem Greece is predominately a young male, well educated, with a high income and comes from urban centres in close proximity to the wine region. Furthermore, Two-step Cluster Analysis was performed on the basis of the wine tourists' motivations for visiting the wine region. Four exclusive groups were generated: (i) the 'Wine lovers'; (ii) the 'Neophytes'; (iii) the 'Occasional visitors' and (iv) the 'Hangers-on'.
 


Άδεια: Rights subject to owner's permission
 

Σχετικοί Πόροι

Developing a multidimensional framework for wine tourist behavior: Evidence from Greece

 

Provider: 
Subject: 
socioeconomic development
rural development
agricultural development

Market segmentation in wine tourism: a comparison of approaches

Provider: 
Subject: 
socioeconomic development
rural development
agricultural development

Οινοτουρισμός: Ιστορική εξέλιξη, θεωρητικό πλαίσιο και σύγχρονες ερευνητικές τάσεις

Provider: 
Subject: 
socioeconomic development
rural development
agricultural development

Future for agriculture in the OECS countries. Rural sector notes

Provider: 
Subject: 
agricultural policies
rural development
agricultural development
agricultural economics
agriculture
Collected from: 

Additional strategic objectives of relevance to COAG

Provider: 
Subject: 
agricultural development
agricultural policies
rural development
Collected from: 

Strategy of agriculture and rural development. Period 2001-2010. Executive summary

Provider: 
Subject: 
rural development
agriculture
agricultural development
rural development
agricultural policies
Collected from: 

AGRERI Library

Developing a multidimensional framework for wine tourist behavior: Evidence from Greece

 

Provider: 
Subject: 
socioeconomic development
rural development
agricultural development

Market segmentation in wine tourism: a comparison of approaches

Provider: 
Subject: 
socioeconomic development
rural development
agricultural development

Οινοτουρισμός: Ιστορική εξέλιξη, θεωρητικό πλαίσιο και σύγχρονες ερευνητικές τάσεις

Provider: 
Subject: 
socioeconomic development
rural development
agricultural development

External Library

Future for agriculture in the OECS countries. Rural sector notes

Provider: 
Subject: 
agricultural policies
rural development
agricultural development
agricultural economics
agriculture
Collected from: 

Additional strategic objectives of relevance to COAG

Provider: 
Subject: 
agricultural development
agricultural policies
rural development
Collected from: 

Strategy of agriculture and rural development. Period 2001-2010. Executive summary

Provider: 
Subject: 
rural development
agriculture
agricultural development
rural development
agricultural policies
Collected from: