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Since its establishment in the early 1950s, the Greek Extension Service has undergone considerable changes. Especially after 1981, a bureaucratic–administrative role related to the implementation of the CAP has been undertaken. In parallel, in the international scene, governments have started experimenting with various cost-recovery mechanisms for extension. In front of such challenges, at both national and international levels, the current work intends to explore the willingness of young rural inhabitants to pay for advisory services. Drawing data from a large-scale survey and utilising probit analysis, the decomposition of the marginal effects of a series demographic, socioeconomic and spatial characteristics and information needs upon willingness to pay for extension is presented. The results show that under preconditions cost-recovery mechanisms may be employed in Greece; furthermore, it is argued that the Extension Service has to be restructured–reoriented.
Purpose-The purpose of this paper is to identify 1) which innovation implementation strategies have the highest success potential, and 2) which factors affect the adoption of fruit-related innovations by consumers. We focus on consumer-driven and responsive fruit supply chains.
Design/methodology/approach-We propose a new conceptual framework that links fruit consumption to innovation implementation strategies. Thirty-six experts in four panels organised, respectively, in Spain, Poland, Greece, and the Netherlands evaluated the elements of the proposed framework.
Findings-‘Market orientation’ and ‘continuous learning and knowledge acquisition’ surfaced as the innovation implementation strategies with the highest success potential. However, the optimal mix of strategies depends on the particular innovation as well as the geographic and cultural characteristics of the targeted consumer population. Furthermore, improving technological competence is the single most important factor affecting fruit innovation adoption.
Research limitations/implications- The reported results are derived from four small groups of purposefully chosen experts and supply chain stakeholders. Nevertheless, they provide new insights useful to policy makers, consumers, and entrepreneurs.
Practical implications- In designing innovations, fruit chain actors should first and foremost consider the price premium consumers will have to pay. Furthermore, for some innovations geographic or cultural characteristics become very important. Therefore, fruit supply chains should design their innovation implementation strategies accordingly.
Social implications- By adopting efficiently designed innovation implementation strategies, consumer-driven fruit supply chains will convince consumers to eat more fruit. Thus, given the critical contribution of fruit consumption to human health, an important social goal is achieved.
Originality/value-While the literature on innovation is enormous, very little has been published on innovation implementation strategies adopted by consumer-driven and responsive fruit chains. The significance of addressing the abovementioned issues stems from the need to increase fruit consumption in Europe, which lags behind the levels suggested by physicians and nutrition scientists. Fruit-related innovations are a useful means to achieving this goal.
Keywords-Innovation, Strategy, Fruit supply chains, Europe
This paper addresses the influence costs problem in the governance structure of “agribusiness cooperative.” Influence costs are higher in cooperatives than in investor-oriented firms due to the unique governance structure of the former. Hypotheses are formulated and tested regarding the relationship between influence costs and seven variables: membership size, member heterogeneity, average member age, singleness of purpose, managerial power over members, level of managerial compensation, and professional versus inside management. The main results are that heterogeneous member preferences, older average member age, and investment in multiple product lines all contribute to higher influence costs. At the same time, cooperatives with well-paid, powerful, and professional managers incur lower influence costs. The impact of membership size on the level of influence costs is undetermined.
During the last decade, an encouraging environment for the restructuring and modernization of the agricultural sector has formed in Greece. The diversification into higher-value crops can be a promising option for small and average-sized farms, particularly during the current economic crisis. One of the most promising alternative crops that have been recently established in Greece is the organic aloe vera crop. The main advantage of this crop is that it can utilize poor farmlands, and, therefore can facilitate rural development in marginal areas. This study explores the economic sustainability of the aloe vera crop, considering the embedded risk and uncertainty. The results indicate that organic aloe farming is a promising alternative to "traditional" crops in Greece, particularly for family farms in rural areas. In contrast, this activity is not advisable to the most entrepreneurial type of farmers, unless their crop size allows economies of scales. Finally, the Stochastic Efficiency with Respect to a Function (SERF) analysis associates farmers' risk attitude with their willingness to be involved in organic aloe vera farming. SERF analysis highlights the crucial role of farmers’ risk aversion and concludes that, above a certain level of risk aversion, farmers have no incentive to adopt this economic activity.